Muse Platforms @ Orvis.com

Muse Platforms develops enterprise merchandizing solution with Adobe Experience Cloud's Search&Promote & Analytics to support Orvis.com's product findability to align with their merchandizing strategy

"Muse Platforms was a key partner in helping us at Orvis through a successful and seamless launch of Adobe Experience Cloud's Search&Promote. We had been running on an older platform for 10 years and we had to start from scratch. Muse Platforms demonstrated their commitment to enabling us to grow with this new toolkit so we could be productive, and learn and direct ourselves. Muse was always their to help along the way, and their commitment to enabling us to be better merchandizers was exactly the type of partner we were looking for."

-Andrew Pierce, Orvis

Orvis faced several problems to solve that Muse Platforms worked to reduce if not eliminate in its digital ecosystem

  • Working off an old platform that was expensive to support and not scalable.

  • Drive improved product finding method that can support a personalized customer journey

  • Increase merchandizer productivity through automation to manage 10,000+ products in web and mobile.

In solving the challenges, Adobe Search & Promote, Orvis and Muse achieved the following:

 

  • Developed Product Search Solution to power navigation pages, marketing landing pages, and search results.

  • Developed Integration with Adobe Analytics to provide site and mobile wide rankings that auto-merchandizes product finding across web and mobile in concert with key KPIs.

  • Establish enablement program so as to increase adoption rate of product within Orvis leadership and staff.

  • Merchanize and Optimize customer experiences across web and mobile.

In launching Adobe Search & Promote, Orvis and Muse achieved the following:

 

  • Increased on-site search productivity +10% in the first year since launch.

  • Continued to optimize on-site search algorithms, achieving even more productivity during Q4 peak.

  • On-site search trend outperformed all other product finding methods through Q4.

© 2020 Muse Platforms

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